Here are some of the BRANDS that I’ve helped.

OREO®

Led the test market and national rollout of Oreo® Cookies N’ Cream Ice Cream.  This was a licensing venture between Sara Lee Corporation and Nabisco Brands.  It resulted in $140 million first year sales.

GULDEN’S®

Managed Gulden’s® Mustard Brand business, including all marketing and sales trade programs.  Introduced the squeeze bottle line extension and dramatically increased sales.

CHEF BOYARDEE®

Restructured marketing program for Chef Boyardee® pizza, and this resulted in 20% sales volume growth. 

JIFFY POP®

Managed Jiffy Pop® popcorn brand business, including all marketing and sales trade programs.  Developed and introduced its microwave popcorn line extension. Initiated and approached Walt Disney Studios to conduct tie-in promotions with their cartoon characters.  This dramatically strengthened sales and distribution. 

POPSICLE®

Created new products program for Popsicle Industries, a division of Sara Lee, which included the criterion, process, and led research team to identify and test new product concepts and product lines. 

DENNISON’S®

Managed Dennison’s chili brand business, the top selling canned chili on the west coast. Initiated idea of chili cook-off tie-in with Coors Light Beer, which increased the Dennison’s brand Nielsen market share by plus 12+ points.  This promotion was SO successful that the two companies continued the cook-off promotion for many years thereafter.     

SILVER PALATE®

Directed research to study competitive structure of the Specialty Foods market and how the Silver Palate® brand fit.  This included multiple focus groups and one-on-one interviews throughout the country.  This was conducted for a go/no decision in a merger & acquisition project. 

NATURE’S CORNER®

Created Nature’s Corner® Magazine, which explores the intelligence & sentience of animals and other critters of Nature.  Created magazine concept and conducted research to determine how to build it into a major mass animal magazine. Edited and published issues.

MATH MADE EASY®

Designed new website and created strategic platform to widen the brand product line.  Served as contract Marketing Director.